DoubleVerify Ad Metrics Under Investigation
DoubleVerify's Ad Metrics Under Scrutiny by Hagens Berman
March 25, 2023 - A leading consumer protection law firm, Hagens Berman, has launched an investigation into DoubleVerify, a prominent digital advertising verification company. The investigation centers around DoubleVerify's ad metrics, which have been called into question by industry insiders.
According to sources, DoubleVerify's ad metrics have been criticized for being inaccurate and misleading. The company's metrics are used by advertisers and publishers to measure the effectiveness of their digital ad campaigns. However, some have alleged that DoubleVerify's metrics are not as reliable as they seem.
Hagens Berman's investigation aims to determine whether DoubleVerify's ad metrics have been used to deceive or mislead advertisers and publishers. The law firm is seeking information from anyone who has been affected by DoubleVerify's ad metrics, including advertisers, publishers, and industry professionals.
"We are investigating allegations that DoubleVerify's ad metrics have been inaccurate and misleading," said Hagens Berman's managing partner, Reed Kathrein. "We are committed to protecting the interests of our clients and ensuring that the digital advertising industry operates fairly and transparently."
DoubleVerify has not commented on the investigation. However, the company has faced criticism in the past for its ad metrics, with some industry professionals questioning the accuracy of its data.
The investigation by Hagens Berman is the latest development in a growing controversy surrounding digital advertising metrics. As the digital advertising industry continues to grow, concerns about the accuracy and reliability of ad metrics have become increasingly important.
Hagens Berman is a leading consumer protection law firm that has successfully prosecuted numerous cases against companies that have deceived or misled consumers. The firm has a reputation for being a fierce advocate for consumers and a strong critic of companies that engage in unfair or deceptive practices.