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Sunday 30th of March 2025 19:15:16

Major Brands Resume Advertising on Musk's X

A number of major brands have reportedly resumed advertising on Elon Musk's X, a social media platform, following legal pressure and concerns over the platform's moderation practices.

X, which was launched in October, has been plagued by issues with hate speech, misinformation, and moderation, leading several major brands to pull their ads from the platform. However, it appears that some of these brands have now resumed advertising on X, according to a report from The Information.

The report suggests that some of the brands that have resumed advertising on X include Coca-Cola, Toyota, and Procter & Gamble. These brands had initially pulled their ads from the platform due to concerns over the types of content that were being allowed to remain on the platform.

The news comes as X faces increased legal pressure over its moderation practices. In February, the platform was hit with a lawsuit from the National Association of Black Journalists and the National Association of Hispanic Journalists, which alleged that X was allowing hate speech and discrimination on its platform.

X has faced criticism for its moderation practices, with some users claiming that the platform is not doing enough to remove hate speech and other forms of harmful content. The platform has faced increased scrutiny in recent months, with some calling for it to be held accountable for the types of content that are allowed on its platform.

The news that some major brands have resumed advertising on X is likely to be seen as a positive development for the platform, which has been struggling to attract advertisers in recent months. However, the platform still faces significant challenges in terms of its moderation practices and its ability to attract and retain users.