McDonald's Teams Up with Microsoft to Enhance Customer Experience with AI.

Taco Bell parent Yum Brands partners with Nvidia to speed up use of AI

March 18, 2025 - Yum Brands, the parent company of Taco Bell, KFC and Pizza Hut, has announced a partnership with Nvidia to accelerate the use of artificial intelligence across its business.

The partnership aims to leverage Nvidia's AI expertise and Yum Brands' vast data resources to drive innovation and improve customer experiences across its brands. The collaboration will focus on applying AI to various areas, including customer service, supply chain management, and marketing.

"We're excited to partner with Nvidia to unlock the potential of AI across our brands," said Greg Creed, CEO of Yum Brands. "By combining our data assets with Nvidia's AI expertise, we can create more personalized experiences for our customers, optimize our operations, and drive business growth."

Nvidia's AI technology will be integrated into Yum Brands' existing systems to analyze customer behavior, predict demand, and optimize menu offerings. The company also plans to use AI to improve customer service, including chatbots and virtual assistants.

The partnership is part of Yum Brands' broader strategy to leverage technology to drive growth and improve customer experiences. The company has already made significant investments in digital transformation, including the development of mobile ordering and self-service kiosks.

"Nvidia's AI technology will enable us to make more informed decisions, faster and more accurately," said Peter V. May, CIO of Yum Brands. "We're excited to bring this technology to life and create new opportunities for our brands."

The partnership is expected to be rolled out across Yum Brands' global operations, with the first phase focused on Taco Bell. The company plans to announce further details on the partnership and its plans for AI adoption in the coming months.