Sportradar's Data Dominance Strategy Pays Off

Sportradar's Big Bet on Sports Data Analyst Raises 2026 Forecast, Sees Major Growth in Live Betting

Sportradar, a leading provider of sports data and content, has made a significant bet on the future of sports betting with the acquisition of Sports Data Analyst (SDA). The move is expected to drive major growth in live betting, with Sportradar forecasting a 2026 market size of $25.6 billion.

Founded in 2014, SDA is a sports data and analytics company that provides real-time data and insights to the sports betting industry. The acquisition is expected to enhance Sportradar's position in the market, providing clients with access to a broader range of data and analytics products.

The acquisition is also expected to drive growth in live betting, which Sportradar forecasts will account for 45% of the total sports betting market by 2026. Live betting has become increasingly popular in recent years, with bettors seeking more engaging and dynamic betting experiences.

"We are excited to welcome SDA to the Sportradar family and look forward to leveraging their expertise to drive growth in the live betting market," said Sportradar CEO, Carsten Koerl. "The acquisition is a key part of our strategy to provide our clients with the best possible data and analytics products to drive their businesses forward."

The acquisition is expected to be completed in the second half of 2023, subject to regulatory approvals. The financial terms of the deal were not disclosed.

Sportradar's acquisition of SDA is the latest in a series of moves by the company to expand its presence in the sports betting market. In recent years, the company has acquired several other sports data and analytics companies, including Opta Sports and SportsMedia.

The acquisition is expected to drive major growth in the live betting market, with Sportradar forecasting a compound annual growth rate (CAGR) of 25% from 2023 to 2026. The company also expects the live betting market to account for 45% of the total sports betting market by 2026, up from 30% in 2023.

The acquisition is a significant move by Sportradar to drive growth in the live betting market, which has become increasingly popular in recent years. The company's forecast for the 2026 market size of $25.6 billion is expected to be a major driver of growth in the industry.