Sun Life identifies Hong Kong as its top priority in Asia for life insurance growth

Sun Life sees Hong Kong as most important market for life insurers in Asia

Hong Kong is the most important market for Sun Life, the Canadian life insurance giant, as it continues to expand its presence in Asia, according to the company's chief executive.

In an interview with the South China Morning Post, Sun Life Asia chief executive officer (CEO) Harvey Woo said that Hong Kong is a critical market for the company, which has been operating in the city for over 90 years.

"Hong Kong is our largest market in Asia, and it's a very important market for us," Woo said. "It's a hub for many of our operations, and it's a key market for our distribution channels."

Sun Life has been increasing its presence in Asia in recent years, with a focus on Hong Kong, mainland China, and Southeast Asia. The company has been expanding its distribution channels and product offerings in these markets, and has been investing in digital technology to improve its customer service.

Woo said that the company is well-positioned to take advantage of the growing demand for life insurance in Asia, particularly among the middle class.

"The middle class is growing rapidly in Asia, and there is a growing demand for life insurance," he said. "We see a lot of opportunities in this space, and we are well-positioned to take advantage of them."

Sun Life has been operating in Hong Kong since 1926, and has a strong presence in the market. The company has a range of products and services, including life insurance, investment-linked insurance, and retirement savings plans.

In recent years, Sun Life has been expanding its presence in mainland China, where it has been granted licenses to operate in several provinces. The company has also been investing in digital technology to improve its customer service and expand its distribution channels.

Woo said that Sun Life is committed to growing its presence in Asia, and is confident that the company will continue to do well in the region.

"We are very confident in our ability to grow our business in Asia," he said. "We have a strong track record in the region, and we are well-positioned to take advantage of the growing demand for life insurance."