The White House Taps Podcasts to Reach Voters Again
Podcasts Helped Trump Win, Now White House Expanding Strategy
The Trump administration is taking a cue from its 2016 playbook and expanding its podcast strategy to reach voters ahead of the 2020 election.
In 2016, then-candidate Donald Trump's campaign used podcasts to reach voters and build support. According to a report by The New York Times, Trump's campaign invested in a series of podcasts that allowed him to connect directly with voters and build support.
Now, the White House is expanding on that strategy, according to sources familiar with the matter. The administration is working with a team of podcasters and producers to create a series of podcasts that will allow the president to reach voters and build support for his re-election campaign.
The podcasts will be hosted by a rotating cast of hosts and will feature a mix of interviews with the president, his administration officials, and other experts on a range of topics. The goal is to create a sense of connection and intimacy with voters, and to build support for the president's re-election campaign.
The strategy is seen as a key part of the administration's efforts to reach voters and build support ahead of the 2020 election. With the rise of podcasting as a popular form of media, the White House sees the format as a key way to connect with voters and build support.
"We're excited to be exploring new ways to reach voters and build support for the president's re-election campaign," said a White House official. "Podcasting is a powerful tool that allows us to connect directly with voters and build support for the president's agenda."
The administration's podcast strategy is seen as a key part of its efforts to reach voters and build support ahead of the 2020 election. With the rise of podcasting as a popular form of media, the White House sees the format as a key way to connect with voters and build support.
In the end, the success of the White House's podcast strategy will depend on its ability to connect with voters and build support for the president's re-election campaign. But with the rise of podcasting as a popular form of media, the administration is seen as a key player in the world of podcasting and a key part of the president's re-election campaign.