Tilting the Balance

GameStop says it will add bitcoin as a treasury reserve asset

March 25, 2025

GameStop, the video game retailer, announced on Wednesday that it will add bitcoin to its treasury reserves, a move that marks a significant step into the world of digital currencies for the company.

The move is part of GameStop's efforts to diversify its treasury and reduce its reliance on traditional currencies like the US dollar. In a statement, the company said that it will use bitcoin as a reserve asset to manage its cash and reduce its exposure to inflation and market volatility.

"We're always looking for ways to optimize our financial performance and reduce our risk," said GameStop's CFO, Michael Recupero. "Adding bitcoin to our treasury reserves is a strategic move that aligns with our goal of increasing our financial flexibility and improving our ability to manage cash."

GameStop said that it will start by allocating a small portion of its treasury to bitcoin and will gradually increase its holdings over time. The company did not disclose the exact amount of bitcoin it plans to hold or the timing of the move.

The decision to add bitcoin to its treasury comes as GameStop continues to navigate a challenging retail landscape. The company has been working to revamp its business and improve its financial performance, including through the sale of its e-commerce business and the closure of underperforming stores.

GameStop's move into bitcoin is not unprecedented. Several other companies, including MicroStrategy and Square, have already added bitcoin to their treasuries in recent years. However, GameStop's decision is notable given its size and scope, and could potentially pave the way for other retailers to follow suit.

"We believe that bitcoin has the potential to be a valuable addition to our treasury," said Recupero. "We're excited to explore the benefits of holding bitcoin and to see how it can help us achieve our financial goals."