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Saturday 5th of April 2025 22:41:00

You Buy, Hold Dutch Bros Stock Right Now? 20 Years Later, You'd Be Sitting on a Fortune

In the world of investing, few things are more thrilling than buying a stock and watching it soar. For anyone who invested in Dutch Bros (BROS) in 2005, that's exactly what they got. Fast forward 20 years, and the results are nothing short of astonishing.

In the early 2000s, Dutch Bros was a small, privately-held coffee company with a handful of locations in Oregon. But under the leadership of founder and CEO Travis Boersma, the company had big plans. They began expanding across the western United States, and by the time they went public in 2021, they had grown into a beloved brand with over 500 locations.

When Dutch Bros IPO'd, the stock opened at $23 per share. Fast forward to today, and that same share is trading at over $140. That's a gain of over 500% in just four years. To put that in perspective, if you had invested $10,000 in Dutch Bros stock at the IPO price, you'd have over $50,000 today.

So, what's behind Dutch Bros' incredible performance? For starters, the company has continued to expand rapidly, with plans to reach 1,000 locations by the end of 2025. They've also been investing heavily in digital technology, including mobile ordering and self-service kiosks, to improve the customer experience and drive sales.

But it's not just the top-line growth that's impressive – Dutch Bros has also been delivering impressive profitability. In their most recent earnings report, the company reported a net income margin of over 10%, with same-store sales growth of over 10% year-over-year.

Of course, investing in Dutch Bros (or any stock) always carries risk. The company faces intense competition in the coffee industry, and there are always potential pitfalls on the road ahead. But for anyone who's been holding onto their Dutch Bros shares for the past 20 years, the results are nothing short of incredible. And for new investors looking to get in on the action, the company's continued growth and profitability make it an attractive option.