Wintrust Appoints Chief Marketing Officer for Brand Advancement and Community Outreach
Wintrust Names New Leader for Brand Engagement and Impact
Wintrust Financial Corporation, a leading financial services company, has announced the appointment of a new leader for brand engagement and impact. According to a recent press release, the company has named Sarah K. Williams as its new Senior Vice President and Chief Marketing Officer.
In her new role, Williams will be responsible for developing and implementing Wintrust's brand strategy, as well as leading the company's marketing efforts to drive growth and engagement. With over 20 years of experience in the financial services industry, Williams brings a wealth of knowledge and expertise to her new position.
"We are thrilled to welcome Sarah to the Wintrust team," said Ed Cleary, Wintrust's President and Chief Operating Officer. "Her extensive experience and proven track record in marketing and brand management make her the ideal candidate to lead our brand engagement and impact efforts."
Williams joins Wintrust from a leading financial institution, where she served as Senior Vice President and Chief Marketing Officer. Prior to that, she held various leadership roles at other prominent financial organizations.
Throughout her career, Williams has demonstrated a passion for driving business results through innovative marketing strategies and a deep understanding of the financial services industry. Her expertise will be instrumental in helping Wintrust achieve its goals and further solidify its position as a leading financial services company.
Williams' appointment is effective immediately, and she will report directly to Cleary. The company is confident that her leadership and expertise will be a valuable asset in driving Wintrust's continued growth and success.